I developed the art direction and design for Groundwork, a thoughtful project by Kristina Centenari centered around mindfulness, community, and slowing down.

I created a launch tee inspired by Felix the Cat, using the newly public domain icon as a symbol of calm, optimism, and forward movement. The final result was a timeless memento that feels less like merchandise and more like a reminder of a community event.

Sponsored by: Nike Running and Rivian

I led the art direction for Function Health's CTV campaign, created in partnership with Good Secrets to reframe preventive healthcare as something people should pay attention to today, not after symptoms appear.

Centered around the question "Are You Listening?", the campaign combined cinematic storytelling with health imagery to encourage viewers to take a more proactive approach to their well-being.

The visuals balanced curiosity with optimism, reinforcing Function's mission to be check your health.

Creative Direction: Joseph Mains, Rachel Horton
Senior Copywriter: Kimberly Brooks
Senior Creative Operations Project Manager: Anna Guo

I partnered with the creative team to shape the art direction for Gatorade's 2025–26 MLB campaign featuring Francisco Lindor and Julio Rodríguez, creating a visual language that celebrated each athlete's individuality while reinforcing Gatorade's legacy of greatness.

From creative development through on-set execution, every decision was designed to capture the intensity and excitement of Major League Baseball while reinforcing Gatorade's position at the center of sport.

Associate Creative Director: Michael Gallegos
Associate Strategy Director: Josh Barnes
Senior Copywriter: Chandler Carroll

For Gatorade's 2025 Player of the Year Award finalists, I developed the original creative concept and art direction of bringing together the nation's top high school athletes into class portraits. Inspired by the tradition of a class photo, the idea transformed the finalist announcement into a defining brand moment, celebrating the collective achievements of an extraordinary class while elevating the prestige of the Player of the Year program.

The success of the concept laid the foundation for Gatorade's 2026 campaign, with the brand choosing to evolve the team photo into an annual franchise. By building on the original vision, the campaign established a recognizable tradition that celebrates each year's class while creating a lasting visual legacy for one of high school sports' highest honors.

Year 2025
Creative Director: Ernest Baker
Art Director: Ben Cadwell
Senior Copy Writer: Drew Ruiz
Photographer: Ryan Young

Year 2026
Creative Director: Adam Valley
Art Director: Joe Chong
Senior Copy Writer: Jason Saimpy
Photographer: Sage East

​For Gatorade's 2025 MLB Opening Day creative, the art direction centers on the unsung hero of baseball, the groundskeeper. The campaign captures the meticulous preparation and dedication required to ready the field for the season's first pitch. Through cinematic visuals and authentic storytelling, it highlights the groundskeeper's role in setting the stage for the game's return, embodying the spirit of Opening Day and Gatorade's commitment to those who fuel the sport from behind the scenes.

I supported the team with video production, editing and framing resulting in a social first video posted across Gatorades channels.

Creative Director: Ernest Baker
Associate Creative Director: Mike Gallegos
Senior Copy Writer: Chandler Carroll

As the Senior Art Director, I led the creative vision and execution of the Luka Dončić Gatorade bottle drop social media campaign. I collaborated closely with Luka’s team and the client Gatorade, to visually translate his "Let The Work Talk" ethos into eye-catching social content. I partnered with the ACD and motion designer to make sure his dedication to the game was reflected throughout the campaign.

Associate Creative Director: Mike Gallegos
Motion Graphics Designer: Dylan Padilla
Designer: Kylie Agon

As part of the Gatorade National Player of the Year program, I was lucky enough to help surprise top high school athletes on their home turf and bring their stories to life. I led the art direction from concept through on location execution, ensuring visual consistency across all deliverables while also focusing on client management. 

I feel super grateful to have been a part of the project and able to highlight these top athletes as they enter the next phase of their athletic career!

Athletes: Konnor Griffin (baseball), Ransford Gyan (soccer)
Photographer: Joe Greer
Social Media Manager: Carmen Dittoe
Content Creator: Jeremiah Fuentes

Ahead of the 2024 tax season, I had the pleasure of helping TurboTax identify emerging digital artists to create vibrant, youthful and eye-catching illustrations. I established comprehensive brand guidelines, led art direction, and assembled a team of illustrators to execute the vision. My hands-on guidance and feedback ensured that all work aligned with the brand identity, culminating in a cohesive and impactful final product utilized across their social channels.

As an illustrator myself, I feel super lucky to have been able to work on this project and highlight these incredibly talented creatives. 

Illustrators: Chandni Poddar, Kelsey Robinson, Dylan Padilla, John Lee and Ash Suh

In preparation for 2024's tax season, I led the creative vision for a collaborative project with former Bachelorette Tayshia Adams and nail artist Stephany Torres.

I oversaw concept development, art direction, set design, wardrobe, host talent selection, shot list management, and photographer choice. I also partnered with a content creator on video capture and editing, to ensure a polished, on-brand final product.

I had the opportunity to collaborate with Antoni Porowski and Jonathan Van Ness from Queer Eye to discuss tax tips and their side business, Yummers.

I led the creative vision from initial concept to final execution, overseeing all aspects of visual storytelling, including art direction, wardrobe, and set design. With the support of our in-house production team, we produced content for both TurboTax and the talents' social media channels.

I had the opportunity to bring Timberland's 2023 Social Playbook and 50th-anniversary campaign to life by leading the development of creative visual guidelines for implementation across owned social channels. 

I owned and led the development of a distinctive look and feel and tone of voice for the brand, while taking into account how these guidelines would be used across both static and video assets.

During my time designing at Esquire magazine, I was also able to write a few articles for their website focusing on exclusive sneaker releases.

For this article, I was lucky enough to interview the legendary skater Brian Anderson about the new Nike SB 'Polaroid' Dunk, while also art directing and photographing him where he's most at home, at the skate park.

I led the creative concept development, look and feel and visual execution for the House of Hoops "In Her Eyes" WNBA campaign, which highlighted the impact of the WNBA on three Chicago natives and their community. After pitching and aligning on this concept with the client, Foot Locker, I was also responsible for location scouting, shot lists development and influencer talent.  The final campaign images were used across all social channels.

I owned the concept development, art direction and full shoot development for the House of Hoops "Where the Game Lives" campaign, introducing Kevin Durant's 14th signature shoe with Nike.

Without any paid support, the spots gained a total reach on Instagram of 56.8K with the engagement rate of our hero film performing 23.8% above benchmark.

For the second installment of the Zion Williamson’s Big Z Campaign, I had the privilege of working as the Senior Art Director to lead the concept design, wardrobe, production, set design and shot list for the shoot. This content was utilized across social channels.

As the Senior Art Director on this campaign, I led the concept development, graphic design and on the ground photo and video capture for the LVMH Hennessy’s brand ambassador, Canelo Álvarez fight.

A selection of top-performing social media assets I art directed, concepted and led motion and graphic design for that were utilized across Footlocker's House of Hoops Instagram.

Designers: Alex Kirsch and Kiery West

Freelance work for Nike Jordan Brand. I designed and illustrated lead art for the Air Jordan III “Animal Instincts 2.0” sneaker release story.

I had the pleasure of interviewing, writing and photographing Oskar Smolokowski, the CEO of Polaroid Originals, for Vayner Media.

I concepted, storyboarded, and led on the ground art direction for celebrity shoots for cover stories across Vayner Media and Gallery Media Group featuring Mario, Mya, and Wyclef Jean.

I wrote, art directed, and photographed exclusive article for Esquire.com reviewing Virgil Abloh’s “The Ten” Off-White x Converse.

Freelance work I created for Adidas. I designed and built the motion graphic for Adidas Originals NHL 2018 Jerseys announcement on Instagram.

During a very exciting time at Complex, I was lucky enough to design the social announcements for artists joining the roster of performers at the inaugural ComplexCon.

Creative direction led by Takashi Murakami and Brent Rollins.