I led the art direction for Function Health's CTV campaign, created in partnership with Good Secrets to reframe preventive healthcare as something people should pay attention to today, not after symptoms appear.
Centered around the question "Are You Listening?", the campaign combined cinematic storytelling with health imagery to encourage viewers to take a more proactive approach to their well-being.
The visuals balanced curiosity with optimism, reinforcing Function's mission to be check your health.
Creative Direction: Joseph Mains, Rachel Horton
Senior Copywriter: Kimberly Brooks
Senior Creative Operations Project Manager: Anna Guo