I partnered with the creative team to shape the art direction for Gatorade's 2025–26 MLB campaign featuring Francisco Lindor and Julio Rodríguez, creating a visual language that celebrated each athlete's individuality while reinforcing Gatorade's legacy of greatness.
From creative development through on-set execution, every decision was designed to capture the intensity and excitement of Major League Baseball while reinforcing Gatorade's position at the center of sport.
Associate Creative Director: Michael Gallegos
Associate Strategy Director: Josh Barnes
Senior Copywriter: Chandler Carroll