I developed the art direction and design for Groundwork, a thoughtful project by Kristina Centenari centered around mindfulness, community, and slowing down.
I created a launch tee inspired by Felix the Cat, using the newly public domain icon as a symbol of calm, optimism, and forward movement. The final result was a timeless memento that feels less like merchandise and more like a reminder of a community event.
Sponsored by: Nike Running and Rivian