Ahead of the 2024 tax season, I had the pleasure of helping TurboTax identify emerging digital artists to create vibrant, youthful and eye-catching illustrations. I established comprehensive brand guidelines, led art direction, and assembled a team of illustrators to execute the vision. My hands-on guidance and feedback ensured that all work aligned with the brand identity, culminating in a cohesive and impactful final product utilized across their social channels.
As an illustrator myself, I feel super lucky to have been able to work on this project and highlight these incredibly talented creatives.
Illustrators: Chandni Poddar, Kelsey Robinson, Dylan Padilla, John Lee and Ash Suh
