For Gatorade's 2025 MLB Opening Day creative, the art direction centers on the unsung hero of baseball, the groundskeeper. The campaign captures the meticulous preparation and dedication required to ready the field for the season's first pitch. Through cinematic visuals and authentic storytelling, it highlights the groundskeeper's role in setting the stage for the game's return, embodying the spirit of Opening Day and Gatorade's commitment to those who fuel the sport from behind the scenes.
I supported the team with video production, editing and framing resulting in a social first video posted across Gatorades channels.
Creative Director: Ernest Baker
Associate Creative Director: Mike Gallegos
Senior Copy Writer: Chandler Carroll